Thursday, 25 August 2016

Gorkha Community Filed a case againsed Racist and stereotype Flipkart Ads

Posted by Anup Baral August 26th, 2016 :
Bollywood and Indian TV have been stereotyping Nepalese/Gorkhali people as watchmen since forever and the latest offender to join the list is the so called India’s largest e-commerce portal, Flipkart. The latest ad titled ‘Flipkart Assured – Kids Are Back – Sahebji’s Jogging Shoes’ has three kids – a sahebji and two watchmen, one of whom is seen wearing the traditional Bhadgauley Topi and hence, portrayed as a Nepali/Gorkha.

Forget about offending Nepali people who do have access to all the Indian TV channels; the company have offended their fellow citizens as well. The people from the ad agency who created this commercial must have slept during the Geography classes and that’s why they have no idea that there are around 20 million Indian Gorkhas who are engaged in various professions and are living respectful lives in the country where they are still treated as outsiders by such arrogant and unprofessional people.

Guide of the month: January 2018

Traveling gives us the opportunity to disconnect from our regular life. You get to forget your problems/issues for a few weeks, it can also help you figure things out that you would not have understood without the distance traveling can give you. We all have crazy schedules, work and a family to take care of, going away alone or with some friends can give you distance and perhaps even make you realize how important these people are for you. Like the saying says: we never know what we have until we lose it.

Another great benefit is the relaxation you get to do. It’s nice to live life to its fullest and enjoy a stress free time with yourself. Going on vacation lets us recharge our “batteries” by disconnecting us from our regular life. When we come back we feel invigorated and we are happy to be back in our day to day routine. It’s a very good stress remover that has a lot more to give than most people are willing to accept.

Traveling increases our knowledge and widens our perspective. To view new customs, different ways of living is fantastic for the mind. It gives us a new perspective about life and especially our life, it can help us change some of our habits or even create new ones. When I travel I usually make it a point to try new food, some cultures don’t have fries in their diet and they are all skinny, others use spices to give taste and not oils or fats. Discovering different values and ways to get by in life is really interesting. You also need to visit exotic new places and discover what this wonderful world has to offer.