Wednesday, 31 August 2016

In Graphics: Flipkart tailors ad, Gorkhas want it pulled

Posted by Anup Baral August 31, 2016 : Online retailer Flipkart reworked a group of ads that have prompted a court case against the “stereotyping” of Gorkhas, but the petitioners said they would not stop till the “racist” promotion campaign was withdrawn.Flipkart is an e-commerce company founded in 2007 by Sachin Bansal and Binny Bansal. The company is registered in Singapore, but has its headquarters in Bangalore, Karnataka, India.
The Gorkha Samaj in India has filed a case against Indian Online Shopping Company Flipkart for demeaning a Nepali national in an advertisement unveiled recently. The Gorkha Youth and Students Union has filed a complaint at a police station in New Delhi accusing the Flipcart of presenting a Nepali minor as a sentry wearing a Nepali Bhadgaunle cap, constituting disgrace to the entire Nepali community in the world, reported Indian media. The Gorkha Samaj demanded a stringent action against the Flipkart, saying that it intentionally demeaned Nepalis on the ground of ethnicity. “Nepali people are presented as sentries wearing Bhadgaunle caps in most of the Hindi films. It gives the message that all Nepalis are sentries. Does it mean that all Nepali people wearing Bhadgaule caps are sentries? Dinesh Sharma, a member of the Gorkha Youth and Students Union, said, “The advertisement has humiliated the entire Nepalis as it has used a Nepali minor wearing a Bhadgaunle cap as a sentry in it. Couldn’t they present a Shikh wearing a headband, which bears their identity, in the advertisement? The advertisement has insulted the Nepalis on the ground of ethnicity.

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