Wednesday, 26 June 2019

Clean feed policy in best interest of nation

Posted by Anup Baral | June 26, 2019 :Cable TV operators have violated the consumers’ right to information by blocking foreign TV channels for 24 hours from 3:00 pm Monday to 3:00 pm Tuesday. It is also a violation of the constitution that has guaranteed the transmission of informative messages through broadcast signals. The cable operators shut down the foreign TV channels in protest against the Advertisement Bill recently tabled in the Federal Parliament. The cable operators have claimed that the Bill, which aims to implement a “clean feed policy”, would bring to a halt foreign TV channels as they are aired along with foreign ads. A clean feed policy is an instrument that allows foreign channels to broadcast in the country without having foreign ads in their programmes. Around 200 foreign TV channels, mostly Indian, are available in Nepal, and all of them run foreign ads. Nepal Advertisement Association has, however, welcomed the Bill, which, it said, would help enhance the production capacity of the local ad agencies on the ad content of foreign goods.
Nepal’s total population is around 28 million, which is a huge market in itself for the ad business. Many foreign brand products are sold in the country, and foreign TV channels are the main source of their ads. Nepal’s annual ad market hovers at around Rs 12 billion, and it could further go up by at least Rs 2 billion if the clean feed policy comes into effect. Therefore, it is unlikely that producers of foreign brand products will skip this market by not producing their ad contents in the Nepali language as required by the Bill, which states that foreign TV channels will have to make their programmes either advertisement-free or transmit ads produced in Nepal using local content, characters and languages. This provision will not only help the local ad business to flourish, but will also help create jobs for the country’s artistes, who are struggling with the hand-to-mouth problem. This policy will also add one more feather in the cap of the country’s culture, language and natural landscape.

Guide of the month: January 2018

Traveling gives us the opportunity to disconnect from our regular life. You get to forget your problems/issues for a few weeks, it can also help you figure things out that you would not have understood without the distance traveling can give you. We all have crazy schedules, work and a family to take care of, going away alone or with some friends can give you distance and perhaps even make you realize how important these people are for you. Like the saying says: we never know what we have until we lose it.

Another great benefit is the relaxation you get to do. It’s nice to live life to its fullest and enjoy a stress free time with yourself. Going on vacation lets us recharge our “batteries” by disconnecting us from our regular life. When we come back we feel invigorated and we are happy to be back in our day to day routine. It’s a very good stress remover that has a lot more to give than most people are willing to accept.

Traveling increases our knowledge and widens our perspective. To view new customs, different ways of living is fantastic for the mind. It gives us a new perspective about life and especially our life, it can help us change some of our habits or even create new ones. When I travel I usually make it a point to try new food, some cultures don’t have fries in their diet and they are all skinny, others use spices to give taste and not oils or fats. Discovering different values and ways to get by in life is really interesting. You also need to visit exotic new places and discover what this wonderful world has to offer.